Inspired by their French pal’s struggle with the Dutch language, a couple of friends started making snapbacks with his favourite quote on it: ‘Ok doei’.
They put them up for sale, got the hang of it and ended up producing a range of snapbacks, beanie’s, sweaters, and totes under the name C'est Crazy.
For these guys, I could do what I love doing - creating handmade typographies.
Models: Renée van der Schoot & Yuki Kempees
Photography: David van Dartel