Project | brand identity
Client | Twice the Label
Year | 2023
What I did: strategy / concept / art direction / identity design / logo / copy / web design / branded materials
A fresh and frisky brand identity for the creative food agency Twice the Label. Founders Robin & Laura believe that great stories should be told and are determined to give a voice to food and hospitality brands with that Ted Lasso charm. I developed a fluid identity for them, consisting of elements that offer versatile usage. This enables the brand to embody its playfulness without losing sight of its essence. Fewer rules, greater freedom :)
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