Project | brand identity
Client | Oma Ietje
Year | 2022
What I did: concept / art direction / identity design / logo / copy / web design / signage / branded materials
Credits: Iris Duvekot
A refreshed brand identity for Oma Ietje, a well-known restaurant in Amsterdam’s de Bijlmer. Inspired by the colour palette and graphic shapes of the building’s exterior that emphasize this vibrant and multicultural neighbourhood. The designs and tone of voice are cosy, intimate, and cheerful, with a nod to grandma’s kitchen, where everything is made with love and an extra spoon of sugar.
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