Bleyenberg is a hospitality and nightlife venue situated in the former Kwantum wallpaper store in the heart of The Hague. The brand concept tells the remarkable story of John Bleyenberg, who served as Kwantum’s manager for over 15 years and has become the icon of Bleyenberg. The brand concept was developed by And Now This, a brilliant visual identity was created by Raphaël Bartels, and I have elaborated on the designs of all branded materials.