Visual identity & brochure
Property developer Unibail-Rodamco-Westfield is busy building the biggest shopping venue in the country: Mall of the Netherlands in Leidschendam. Situated in the heart of the mall is the concept store department The Gallery, a place for innovative brands, trendsetting goods, and creative products.
Advertising agency Brandmake commissioned me to design a basic visual identity and sales brochure for The Gallery. I gave the identity a sleek, modern and ‘young designer’ look. The cut off logo is inspired by gallery walls overlapping one another, exposing shapes while walking past it.
My work resulted in a tabloid size brochure, made of mixed printing techniques -such as sexy neon and spot varnish printing- on rough premium paper. Printing company Raddraaier took care of the printing process and did a marvellous job I think.