The Join for Joy Foundation aims to let underprivileged children in Africa experience the empowering, joyful impact of sports and play. I signed up as a volunteer for their summer camps in Kenya. To help raise funds for the foundation I initiated Holy Huba.
‘Huba’ means ‘friendship’ in Swahili, and this is what I wanted the children in Kenya to remember after spending a few days of good fun with us Join for Joy volunteers. This is how it worked: by contributing €10 you got two Holy Huba bracelets. One for you to keep, another for a child participating in the Summer Camps. For each sold pack I donated €9 to the Join for Joy Foundation. The Holy Huba bracelets were sold in Amsterdam at Hutspot, ANNA+NINA, Things I Like Things I Love and COTTONCAKE.
I was in charge of the project, from concept to design to the production of more than a thousand bracelets. But I couldn't have done it alone. I'll be forever grateful for all the people who contributed to this project with so much Holy Huba in mind. Together we made it work!