Art direction

*bliep is a telecom provider, created by and for young people. It offers prepaid telecom with fair rates and clear communication.

As an art director, I was in charge of translating the brand strategy into concepts and designs for all online and offline communication. I’ve been working on multiple projects varying from campaigns to UX optimization to a complete redesign of the product. Throughout the process, I was responsible for protecting the integrity of the visual identity and the brand values from start to finish. On a daily basis, I was busy articulating my vision to a great team of web developers, graphic designers, copywriters, and photographers.

I ended up working for *bliep for almost two years. It was a rollercoaster ride, and I loved every bit of it.

Identity in collaboration with: Jeroen de boorder
Design in collaboration with: Maarten Dijk

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