Bleyenberg

Creative production & design

Bleyenberg is a booming hospitality and nightlife venue located in the former Kwantum building in the heart of The Hague. From the start creative agency And Now This was in charge of the brand development and asked me to become part of the team working on the branding materials.

The brand concept tells the story of John Bleyenberg, who has been Kwantum's manager for over 15 years. His story and his kick-ass attitude were so remarkable that he became the icon of Bleyenberg.

In the process of building the brand, I was working on the creative production of all offline marketing materials. I translated the design elements into a wide range of items including indoor and outdoor signage, branded stationery, menu’s, and poster designs.

This project has been nominated for ADCN AWARDS 2018, category Design/brand.

Creative direction, concept & design: Paul Bakker & Jeroen de Korte, And Now This
Design & illustration: Raphaël Bartels
Website: Bleyenberg

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